Increased Foot Traffic: Businesses near murals often see an increase in foot traffic, with some studies reporting a 7% to 20% bump in pedestrian activity. One Miami district even reported a 47% increase in foot traffic after integrating public art.

Sales and Revenue Growth: Murals can lead to a direct increase in sales.

An Outdoor Advertising Association of America (OAAA) study found a 12% increase in sales for businesses with murals compared to those without art.

A study on Lincoln Blvd in Los Angeles found that businesses with murals experienced a 5-10% revenue increase, with some seeing up to 50% growth.

Approximately 60% of businesses surveyed noticed a sales increase of around 10% after installing new murals.

Enhanced Visibility and Attention: Murals generate up to 42% more attention than traditional billboards, acting as permanent, shareable, and effective marketing tools.

Consumer Behavior:

64% of consumers say they are more likely to visit a business or area if it has a mural.

77% of businesses believe their murals encouraged repeat customers.

Economic Return on Investment: Public art, including murals, offers a strong return on investment for cities. One study by Americans for the Arts found that every $1 invested in public art generates an estimated $7 in economic activity. A study in Los Angeles found a return of $24 in increased economic activity for every dollar invested in a mural.

Property Values: Murals contribute to urban renewal and revitalization, which can increase property values. A study by the Philadelphia Mural Arts Program found that property values within one block of a mural increased by an average of 15% over two years. 

Overall Business Impact

Murals transform areas by creating cultural and aesthetic hubs that attract tourists and new residents, thereby boosting the local economy. Districts like Miami's Wynwood Walls, once an abandoned industrial area, became a global arts destination with property values jumping over 200% in a decade due to large-scale public art projects. 

The presence of murals also suggests an area is "taken care of," which can deter graffiti and encourage further investment from other businesses.